Five Minute Lean – Collect and Measure Feedback With the Net Promoter Score

Five Minute LeanThis is an excerpt from the book "Five Minute Lean", by David McLachlan - a wonderful book that blends teaching of the tools, culture and philosophy of traditional Lean with a modern-day Lean parable.

You can get the whole book on Amazon here and enjoy your own copy.

Collect and Measure Feedback With the Net Promoter Score

‘The Net Promoter Score is a great way to discover and measure customer value.’

The Net Promoter Score (NPS) was outlined in a book called “The Ultimate Question 2.0” and is a great way to determine customer feedback and what they truly value.

It is a simple question we can ask when we want to gather direct feedback, typically after the product or service has been delivered.

1.  On a scale of one to 10 how likely would you be to recommend us to a friend?

Let’s say a customer says a “six”.  The next question works both because of its simplicity and its results:

2.  What would it take to make it a 10?

When a customer answers this question for us, it prompts them to give more detail on what would bring them enough value to compel them to recommend our services.  This question can be used in a survey, or as a follow up call to the customer to ensure we try and fix the problem straight away.

Using the NPS in this way is a great start in finding out what delights and what dissatisfies our customer, which brings us to Kano Analysis in our next section.

Five Minute LeanThis is an excerpt from the book "Five Minute Lean", by David McLachlan - a wonderful book that blends teaching of the tools, culture and philosophy of traditional Lean with a modern-day Lean parable.

You can get the whole book on Amazon here and enjoy your own copy.

Selected chapters from the story within Five minute Lean:

Check out these selected chapters from the teachings within Five Minute Lean: