Leadership Card 11 – Clarity and Empathy and Employee Engagement

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Clarity and Empathy – Two Major Keys To Employee Engagement

Straight out of Harvard comes a story and research showing a simple way to improve employee engagement and your productivity, profit and happiness.  It’s called caring.  Actually caring what your customers are trying to solve, actually caring what your team is trying to solve, and providing clarity on the path to solve that problem.

Sounds simple, doesn’t it?

Yet almost no one does this.  Most people are too busy either putting out fires in their own business, or creating fuzzy, vague outcomes and mission statements that when it comes down to it mean absolutely nothing.

To Be Clear Is To Be Unkind

Something financial guru and  entrepreneur Dave Ramsey says is “To be unclear is to be unkind”.  And that kinda makes sense, doesn’t it?  It happens so often not just in business but also in relationships – when you have an expectation that something will happen but you haven’t actually made that clear.  You haven’t told the person what you would like!  And since they can’t read minds, there is a good chance they won’t actually do the thing you secretly wanted them to do.

So make it clear.

Make it clear by understanding what your customer wants.  Make it clear in a standard, repeatable process that shapes the path for your team.  Make it clear when you check in regularly to see if everything is on track.

When you’ve made it clear, another thing can happen.  It might be clear that the process is actually pretty hard.  Maybe it’s an emotional time or area for a customer, maybe it’s a long and boring process.  Nothing is perfect.  So this is where the second part of our equation comes in:

Care.

Care about your team, sympathize with their troubles.  Yes, problem solve with them using Lean CX when you can, but also just listen.  Sometimes people need to vent, and need to be heard that they are going through something tough.  Acknowledge that it is, and don’t minimize it.

Empathy and Clarity.  They both make a difference to your team’s engagement, and if you use both I absolutely guarantee you will see some astounding results.

Chat soon – David Mclachlan

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