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“Plans are great but missions are better. Missions survive when plans fail, and plans almost always fail.” – Seth Godin
Have you heard this leadership quote from Seth Godin?
He is talking about giving your people something bigger than themselves to believe in – a mission.
Giving yourself or your team a mission – even bigger than “Starting with Why”
Simon Sinek’s famous book, “Start With Why” gave his audience the reason most companies succeed where others fail – they have given their people a strong enough “why” behind what they do, that they would follow and work on even when things are hard.
Think about it in your own life – how often would you do something for your family that you wouldn’t even do for yourself – help them out, give them time, go to work at a job you hate to keep a roof over their head, all because they are your “why” and it’s strong enough for you to keep going.
It’s the same when a company has a strong enough reason too. If it’s a real something for their people to believe in, they will put in hours above and beyond the norm to help make that vision happen.
Now what Seth Godin is saying is even beyond starting with “Why”, it is giving your team a mission. A mission is something that everyone is invested in. It is something bigger than just one person, and it is something beyond just money or a paycheck.
Most executives make “Plans”, then they change those plans frequently when they haven’t got results in three months and the stock market reacts poorly to their earnings report. But not Amazon. CEO Jeff Bezos made the mission very clear at Amazon – Obsess over customers. Make their lives ridiculously easy. Make buying easy, make getting what they want easy. And even though the profit has taken a long time to grow (more than a three month cycle or single earnings report), it has now made him the richest man in the world.
– David McLachlan
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