Would You Like A Piece of $260 Billion?
Recent research by the Baymard Institute found that more than 69 percent of customers abandon their shopping cart instead of buying a product or service. From that same research Baymard Institute found that companies with an online checkout experience could see a 35% increase in conversion (read: sales) just by having a better checkout design.
That means reducing areas that can go wrong for a customer, making things easier to buy, and making the experience more streamlined.
In fact, they found that the average online checkout had around 14 fields, while they needed only 7. Amazon, of course, are doing it with just one, using their “one click buy” buttons, and reaping huge rewards as a result.
How Do You Quantify “Better Checkout Flow and Design”?
Just saying they need a better checkout flow and design is one thing, but how to you actually quantify that? How do you measure better flow or reduced complexities? How do you measure the Customer’s Experience?
The good news is there is a book called “The Lean CX Score” which combines the most customer-centric improvement system from the last century with the most important life-blood of any business – its customers. And it also contains an exact framework for measuring the usability of your customer’s experience and knowing whether they are likely to return, or likely to abandon you.
You see, without customers paying for your product or service, and returning time and time again, there is a good chance you won’t be able to pay the bills to keep the lights on, and will subsequently go bust. It’s not exactly rocket science. And as we’ve seen, by making things easy for our customer to do and easy for them to buy, we can significantly increase the number of customers and the number of times they return. More customers, more profit, means keeping and thriving in your business.
Lean CX Is The Key To The $260 Billion Door
All of which means that if you want a piece of that $260 billion, you’d better start making things easy. For the price of a couple of cups of coffee, you can get “The Lean CX Score” by David McLachlan which outlines, step-by-step, how to create disruptive products and services that are more streamlined, faster, and easier to use than your competition. And when you use it, get ready to see your business thrive and your competition bite the dust.
Lean CX Is The Key To Creating Disruptors
A disruptor is a product, service, or entire business that changes the rules of the game, so that it is seen as better, can scale and grow faster, and sell more than anything in its industry. But what people don’t realise is that disruptors are most commonly created in fields that are already existing – selling products or services that already exist and we know that customers want anyway. The disruptive business just finds ways to streamline the process of creating and delivering what the customer wants. As the Baymard Institute research showed, that can start with an increase of 27% to your online sales channel, but as you continue to use the Lean CX framework to improve and if you ultimately become a disruptor, history has shown us that the sky is the limit.
Get "The Lean CX Score" now, and start creating disruptors in your industry that completely annihilate your competition. Oh and good news! You'll be improving the speed, morale and engagement of your teams at the same time. Get the Lean CX Score now.