Push and Pull Communication

Push and Pull Communication

Communication in Two Categories

Communication on your project typically falls into two categories, Push Communication and Pull Communication.

Push Communication

Push  communication is sent to people who need to receive the information. It might include:

  • Memos
  • Reports
  • Emails
  • Faxes
  • Voice mails
  • Press releases

We can send it, but that doesn’t mean it has reached them, was interpreted correctly, or was understood by the intended audience.

Pull Communication

Pull communication is where people can access content at their own discretion. Examples include:

  • Web portals,
  • Intranet sites,
  • Self-paced e-learning,
  • Lessons learned databases or knowledge repositories.

 

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