Your Complicated Process Is Driving Customers Away
Have you ever tried to buy something online recently? With online business taking off like never before, there is a good chance that your answer is “Yes”.
And just like 69% of people, there’s also a good chance that you’ve tried to buy something online but abandoned your shopping cart before you were able to buy.
Did you know that 27 percent of those people who abandoned their online shopping cart, and who weren’t just browsing, abandoned it because the checkout was too long or complicated? That’s a lot of people leaving you at the most critical time, and the good news is “long and complicated” is actually something we can fix.
The Lean CX Score Fixes “Long and Complicated”
What would it mean to you if you had a proven, step-by-step framework for reducing that time and complexity in your checkout experience? For one (as we’ve just seen), you would have a good chance of improving the online sales to your business by up to 27% or even more, which would mean a very tidy jump in profit for you too.
The Lean CX Score is that proven framework. Revealed in the book of the same name by David McLachlan in 2017, the step-by-step framework of Lean CX combines the most important asset of your business (your customers, who pay your bills by buying your product or service, remember?), and Lean or the Toyota Production System, which is one of the most incredible customer-centric improvement methods of the last century. Lean CX has modified both in a ground breaking way to suit Customer Experience and white collar jobs, reduce time and improve ease of use.
Reducing Waste Improves Speed and Happiness
The Lean CX Score outlines five Customer Experience “wastes” – common scenarios that when you fix will have customers clamouring to buy from you. Just a few of those wastes that you need to remove are:
- Waiting
- Extra Steps
- Extra Hand-offs, and;
- Rework
While reading the book will give you the full outline of those Lean CX wastes and how to remove them by using the Lean CX Score, you can get an idea of them just with the list above. Let’s take a look:
Rework, or having to redo things, can easily happen on an Online Shopping Cart experience when you have to enter your payment details more than once, or after making a mistake, or having to refresh a form that times out.
Extra Steps could be extra form fields that aren’t really necessary, or that could easily be reduced. In fact Amazon got rid of its form fields completely with its “One Click Buy”. How is that for reducing extra steps?
Excessive Hand-offs could be too many online screens to travel through, where further mistakes can be made.
Are You Ready To Improve Speed and Make Things Easy?
The Lean CX Score is the first book of its kind, that completely outlines an exact step-by-step framework for improving the speed and simplicity of your customer’s experience, helping them buy easily and buy more often.
When you’re ready to profit more, enjoy more happiness and easier work, then I highly recommend you get the book.
Get "The Lean CX Score" now, and start creating disruptors in your industry that completely annihilate your competition. Oh and good news! You'll be improving the speed, morale and engagement of your teams at the same time. Get the Lean CX Score now.