Tag Archives: Lean CX

Leadership Card 27 – What Looks Like Laziness…

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Leadership Card 27 – What Looks Like Laziness…

Leadership_Card_027_Laziness

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…Often isn’t laziness at all.  It’s cognitive exhaustion.  In other words, our brain gets tired.

Can you remember a time when you had a tough day at work?  Maybe you were solving problems for your customers, which were long, difficult and varied, or maybe you were doing a report or analysis for your boss.  And when you came home all you wanted to do is veg out in front of the television and not have to think any more.  Your brain needed a rest.

Research has shown that when we’re working on things that require complex thought – problem solving, working around things, or deviating from our normal routine, it wears down our ability problem solve or think of complex things.  So when people – whether they are your team or your customers – seem like they’re being lazy there’s a good chance you’ve just made their process too complex, and their brains are running out of steam.

It pays to make things simple and easy to use.  Making things simple and easy to use means your team and your customers are more likely to do the thing you want, and do it more often.

Making things easy to use also helps people form habits around your product or service, as it’s easy to do and easy to come back to time and time again.  And this is where Lean CX and the ease of use framework comes in.  By reducing “waste” in a task – things like rework (having to redo something because of mistakes), waiting, not getting the right outcome, or having excessive hand-offs to many people or excessive steps, you are making things harder.

On the other hand, using Lean CX and making thing standard and repeatable, reducing the steps, making it impossible to make a mistake, making it visual so people know what to do first time, and checking in that people got what they wanted, all help make a process easier.

So I encourage you to think about the processes in your company, and how you can make them easier.  The results you will see will be worth it.

Chat soon – David McLachlan

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Leadership Card 26 – What Looks Like Resistance…

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Leadership Card 26 – What Looks Like Resistance…

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… Is often a lack of clarity.

If you’re not clear on something, how do you know what to do?  In the moment, without trying things out or making mistakes, you don’t.  And more often than not a company will blame the people, when in fact the real reason for mistakes is those people just aren’t clear on exactly what it is they have to do.

And here’s a fun fact: a recent study from Gallup Business Journal found more than 50% of U.S. employees aren’t clear on what is expected of them at work.  Maybe it’s not so much “fun” as it is just a “fact” – especially if you’ve ever experienced it yourself.  It’s like someone telling you to run faster but not telling you where you need to run to.  Not having a clear objective, not having something to aim for or work towards can have a serious impact on the engagement in your team.

A clear objective was also one of the keys to improving results in executives by 35% in Albert Humphrey’s paper on SWOT analysis (being Strengths, Weaknesses, Opportunities and Threats to a business).  Just being clear on where you wanted people to head helped them improve.

If you’re navigating a ship or flying a plane, can you imagine not having a destination in mind?  Well that’s the way most teams operate before working with Ease of Use and Lean CX – they simply run on whatever problem is most pressing at the moment and do their best to put out that immediate fire.  They don’t look at where they’re actually heading.

So give your people clarity.  Make sure they have a clear objective, know what is required, and know the steps to get there.  It will have a huge impact on the engagement and profit of your teams.

Chat soon – David McLachlan

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Leadership Card 25 – What Looks Like A People Problem…

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Ease of Use, Lean CX Leadership Card 25 – What Looks Like A People Problem…

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…is often a situation problem.  Have you ever had a really bad day – maybe your car breaks down, your boss yells at you, you break your watch and then someone asks you to do something and instead of helping out you yell at them to leave you alone?  And they think “What a rotten guy!” when the reality is you would normally help, you were just having a bad day.  It was a bad situation.

People tend to blame the person, instead of realizing that it’s the situation that is the real issue.  If you were having a great day it would be easy to take on one more thing with a smile.  But the situation made you cranky, and lowered your likelihood of helping as a result.

What looks like a people problem, is often a situation problem.  This is one of the greatest lines from an excellent book – “Switch” by Chip and Dan Heath.  And they make an excellent point.  If you change the situation, more often than not you change the people as well.

This is also where designing your work and your customer experience for Ease of Use comes in.  If the work is easy to do for your teams – with no rework, no waiting, no searching, as few steps as possible, and the right result at the end, then there is a very good chance they’ll do it right and do it more often.  The thing is, most people don’t really design their work at all, let alone get intentional about designing their work for ease of use.

Most leaders just let the work happen, and give some vague outcomes to their team to try and make it work.  In reality they are trying to find the treasure without making a map.

And in most cases, it’s not your fault.  The majority of people don’t know how to define difficult work in a way that reveals solutions to their problems.  Having the right framework, in the form of Lean CX, makes it easy.  By ensuring you have a clear outcome and a clear set of steps to get there, you are closer to getting the right result every time.  But by reducing the steps to getting that outcome, ensuring your staff or people know what to do first time without having to ask, make it impossible to make a mistake, and check in to see if they are on the right track, you will be creating a process that is extremely easy to do and you will see the profit, productivity and engagement flow as a result.

Chat soon – David McLachlan

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Leadership Card 24 – The Curse of Knowledge

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Ease Of Use & Lean CX Leadership Card 24 – The Curse of Knowledge

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Have you ever been speaking with someone, and when you’ve finished you realize you didn’t understand a word they just said?

It probably wasn’t your fault.  There’s a very common personal bias that affects us all, and it’s called the curse of knowledge.  It happens when a person has learned something or been doing something for a long period of time, and it becomes very hard for them to imagine other people not knowing it as well.

You may have experienced jargon or acronyms where people speak in a seemingly secret language without realizing that other people may not know those same acronyms or jargon.

One recent example I had was a large financial company adding a push button menu to their telephone system, so when a customer called through they would have to push a button depending on which department they wanted to go to.  The only trouble was, they used the internal names of their departments, like “operational support” instead of things that a customer could relate to, like “changing their bank account”.  This resulted in customers pressing any button just to speak with someone, and almost every call going through to the default department!  Needless to say, they were then overwhelmed with calls and very disengaged in their work, before we problem solved and found out what was going on.

The curse of knowledge means you have to have empathy for the person you are speaking with, not just speaking with yourself in mind.  That means giving your message in lay-person’s terms for your customers, or for your team, so everyone is clear and fewer mistakes are made.

And what are the benefits of this?

If everyone is clear on what is required, it’s been shown that engagement within your teams is higher, and productivity and profit are higher as a result.  There are studies on engagement, studies on happiness, and business studies from Stanford and they all point to the same thing.

There are fewer mistakes, so less rework in performing the same task over and over, and all of this has an effect on your profit and bottom line.

I encourage you to have that empathy, think of the other person’s point of view, and explain things without the jargon or industry specific terminology if you can.  You’ll be amazed at the results.

Chat soon – David McLachlan

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Lean CX Vlog 001 – Logging the Journey

It’s About Disruptors and Engagement

Welcome to the first vlog on Lean CX.  This will follow my journey as a Customer Experience practitioner and author.  I’m making these videos to hone the Lean CX message, and log the process of improving companies, people and myself as I go along.

And where do I get to by the end of this video?  That it’s all about Disruptors and Engagement.  Hope you enjoy!

There is more – much more – coming soon.

Chat to you then – Dave

Transcript:

Dave:   It’s still a bit dark in the morning as you can see, but that sunrise even though it’s not as good now was beautiful this morning!  The reason I took you out this morning is that I want to talk to you about something really really important.

(About the Quad Bike Rider) What an awesome job.  Now that guy wouldn’t
have any problem with engagement – he gets to hoon around on a quad bike all day!  That’s pretty cool.

So I want to show you this – I just got – I just got this back from the printers and what it is is a card deck.  It’s the customer experience card deck.  There’s a leadership card deck as well and it goes through all of those ease-of-use principles to make your job easy to do and to make your product easy to take up as well.  But it all comes down to this – I don’t know if you can see it – but a simple action.  And the thing about simple actions is most people when they’re, you know designing their work or trying to get you to do some work or trying to get you to buy a product it’s harder to make something simple to do.  It’s actually harder for us – it takes more effort and more work for us to design it in a way that is very very simple.  And that’s the point – the framework that I’ve designed makes it easier for you to make it easier for
your workmates and for your customers and doing so has a massive impact on your profit.

So I’m sure these first videos are going to be pretty bad, as I just get up to speed and try and hone the message.  Because the message is really clear to
me – we need to make things easy and the easier we make things then the more people are going to do them.  Whether it’s our workmates or whether it’s the customers we want to buy a product or our application or our service.  So ease of use is absolutely everything and these videos are going to help me hone that message and also show you a little bit of Brisbane City which is an
absolutely beautiful city especially in the morning.

If you can imagine when things are easy to do they’re much easier to buy and
much easier for your workmates to perform so you know the profit, the cost
reduction, all those things flow from ease of use in a massive, massive way and
I just want to log the process of me going along this journey and I hope you
enjoy the series because it’s really going to show you how to create
disruptors and also create engagement in your team.

Thank you for watching!

Chat soon – David McLachlan

The CX Card Deck

Below is a 52 card deck of Customer Experience tricks, tips, models, frameworks, psychology and research, specially designed as a cheat sheet for you to use in meetings, as ice breakers, or to help make moves in your company.  You can buy the Customer Experience Card Deck now, printed on beautiful, strong, linen paper and delivered anywhere in the world.  A great way to brainstorm UX and CX solutions, they are the absolute best cards I have ever seen, so I know you will enjoy them.

         w-CX_Card_006_Reduce Customer Effort                                        CX_Card_027_Contagious 3 Emotion                   CX_Card_037_Slightly Worse Version               CX_Card_045_LCX Wastes 4 ExcessiveSteps              

Buy the Customer Experience Card Deck now!

What Is Lean CX?

You can recognise disruptors before they become a reality.

Lean CX is a step by step framework for Operational Excellence and how it relates to disruptive companies and technologies – especially as they grow and are ready to scale.

Disruptive companies are those that can deliver something a customer wants faster, cheaper, with better quality and sufficient brand recognition.  Think McDonald’s in the 1950s, the model T Ford in the early 1900s, the Apple iPod in the early 2000s or the iPhone in 2007, Uber disrupting the cab industry, Netflix disrupting DVD hire and Amazon disrupting retail.

All of them have at least three of these four in common:

Continue reading What Is Lean CX?

Leadership Card 21 – Core Human Needs, Significance and Connection

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Design For Ease of Use with Lean CX – Leadership Card 21

Leadership Card 021 Significance Connection - Lean CX Ease of Use

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Engineering Happiness In your Team With Significance and Connection

There’s a funny thing about happiness.  We all seem to want it, and yet so many times we do things that we know don’t bring us happiness in the long run, don’t we?

That extra piece of chocolate cake, or spending too much time working instead of bonding with friends or partners (which was, incidentally, one of the top five regrets of the dying).  Not exercising or being outdoors enough.  it all adds up.

But there could be a very good reason for us missing the mark when it comes to performing happiness improving activities – and that is because the real core needs that drive us are actually conflicting.

In the last card, Leadership Card 19, we saw that we deeply crave certainty in our lives, but also variety.  And the more variety we have, the less certainty we have.  Well it’s the same with Leadership Card 20, where we crave significance and connection, but the two don’t necessarily go hand in hand.

Significance and Connection – At Odds With Each Other

You see, to be significant you have to stand out.  You have to lead the pack, often be different to others.  And people get significance in different ways.  They can feel significant by performing really well, earning lots of money, moving up in their career, or they can feel significant by being difficult, causing trouble to get attention, and other ways like that.

But when we stand out and are different, it’s much harder to fit in, to feel that connection and bonding with people in a team, a family, a friendship group or anywhere else.

So while we crave both, significance and connection are hard to engineer together.

Engineering Both In Your Team’s Work

So how do we create both in our team’s work?  Part of Lean CX and the Ease of Use framework is a thing called “Checking In”, where we check in with our team members at least once a week, see where we need to adjust, and then focus on their strengths.

Doing this ensures two things – first, we build that connection by checking in, making sure they know they are on our radar as a leader and that we care about their path and their progress.

But then we focus on their strengths, building that significance of individuality, because we are all slightly different at the end of the day and have individual strengths and things we want to achieve.

So check in with your team, and focus on their strengths.  Even research from Gallup on employee engagement has shown that it can improve engagement by up to 27%.  And employees who are more engaged have higher productivity, sales, profit, and lower absenteeism and turnover.

Chat soon – David McLachlan

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Leadership Card 20 – Certainty and Variety, Deep Human Needs

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Design For Ease of Use with Lean CX – Leadership Card 20

Leadership Card 020 Certainty Variety - Lean CX Ease of Use

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Give Your Team Happiness, By Meeting Their Core Needs

Happiness.  People want it, talk about it, reminisce about it, and miss it when it’s not there.  And it can be everything from instant gratification (like a big meal) to deep meaning in a person’s life (like having meaningful work).

Seeing as anyone can eat a big meal or piece of chocolate and get instant gratification, I’m going to talk about the deeper meaning, that you can actually engineer into your team’s work to make them happier, more productive, and ultimately want to do a good job.

In fact, one study I found for the Lean CX Score book showed that people perform around 12% better simply by being happy.

Anthony Robbins’ Six Human Needs

You’ve probably heard of a few different types of “Needs hierarchies”, like Maslow’s hierarchy of needs that goes from safety to self-actualization.  But in the 1990s Anthony Robbins came up with a deep set of human needs that completely make sense, because they actually conflict with each other.

They make sense because in a way we are all striving for happiness, and  the ebb and flow of life, and events that happen over time make it either easy to get or elusive.

The first combination of needs are Certainty and Variety.

Certainty and Variety

We need certainty that what we do will turn out OK.  Some people need more certainty than others before they do something, and others need no certainty at all.

The only problem is, having certainty conflicts with our other need, which is to have variety in our life and work.  After all, if we have a lot of certainty, doing the same thing in the same way every day, then we don’t have a lot of variety.  but if we have a lot of variety – spontaneous things, ideas, and outings – then we don’t have as much certainty.

And yet we need them both for fulfilling work.

How Can We Engineer Both Into Our People’s Work?

Over the years, I’ve experienced a few ways to engineer both of these things into a team’s work.  The best ones I’ve seen involve this:

  • Having clear outcomes, and a clear path or process to get there (certainty)
  • Allowing (and encouraging) our team to problem solve ways to improve that work regularly (giving variety)

Not everyone is a natural problem solver.  It can be hard to work through uncertain territory, and that is why it helps to have a standard process for problem solving and improving our work, making it easier to use.

The Lean CX Score is that framework that improves the ease of use and engages your team at the same time.  Using things like a repeatable process, error proofing, visual management and checking in, you can go a long way to building the meaning back into your team’s life and work, no matter what they are doing.

Chat soon – David McLachlan

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Leadership Card 19 – Flow, Happiness and Immediate Feedback

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Design For Ease of Use with Lean CX – Leadership Card 19

Leadership Card 019 Immediate Feedback - Lean CX Ease of Use

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Engineering Happiness, Engagement and Flow in your Team

Leadership is a funny thing.  We naturally look up to those risk takers, the ones who “made it”, who did something outrageous against impossible odds, and won.  It’s easy to write an article about those guys (and gals), and it’s easy to think “if only I had done this or that, maybe I could have been that leader too.”

But here’s the thing about those high flying, outrageous risk taking leaders – they’re full of sh*t.

They’re full of sh*t because of a very simple psychological principle: Survivorship Bias.

What is Survivorship Bias?

Survivorship bias is our tendency to look at people who have done something against all odds, see them a lot because the news loves their story, and believe it is easier than it really is or that we can do it do, or that it is even more common than it really is.

When the reality is we see more of them because they are the ones who made it, making it look as though it is easy to do and more people are doing it.

Case in point – look at all the people who try out for American Idol, because they can sing.  Even just a little bit.  Even only in the shower.  So they go on the show and they get obliterated by the judges, because real, true, burning talent is a hard thing to find and in reality it takes years and years of hard work.  Now look at it from the other perspective – how many of these tens of thousands of people go on to have long, successful careers as entertainers?

Very, very few.  Even the ones who “make it” on the show have short lived careers that fizzle out relatively quickly.  And yet we see them in the spotlight, while they are there, and we hail them for their seemingly incredible life.

So Here’s What We Don’t Do

We don’t celebrate the grinders.  The workers.  The ones who are building a solid foundation for their team and engineering an environment that makes them happy to come to work, engaged in the work they do, and feel as though they are working towards something bigger than themselves.  And people who don’t make it to the spotlight – the majority of people – are the ones who need that engagement and happiness in the work they do.  And that happiness leads to the “Flow” state, where you can lose yourself in the moment, do things effortlessly, and forget to eat.

Engineering Flow in the Work Your Team Does

How would that be, if you could engineer that flow state in your team and their work?  Do you think their results would be affected?  You bet they would.

And so far we’ve seen a few key ideas in designing our work to create a state of flow in our team.  This last one is a key idea not just from Mihaly Csiksentmihalyi, who originally coined the idea of the flow state, but from many other methodologies as well – namely the Lean CX Score, Agile, Lean Startup and more.

This last key idea is fast feedback.

The idea is feedback because have you ever been doing something – making something really special or important, and working very hard on it every day?  But imagine this – you’ve worked on it every day for many months, even years, and at the end of that time for whatever reason it turns out it’s actually not the right thing.  It doesn’t do what you wanted and nobody wants anything to do with it.

That is what happens when you don’t get fast feedback.

The Lean Startup method is built around fast feedback – creating a Minimum Viable Product, a small product that does just enough to test in the marketplace and see if it works and gather feedback from real customers.  The Net Promoter Score is built around fast feedback – if you’re not doing well the customer gives you a score below 8 and you’re meant to follow up immediately to find out more and adjust if you can.

Feedback is almost priceless.  It is extremely valuable in business, and yet most businesses are afraid of it.

Asking for, and receiving feedback can be quite tough.  It’s tough on our ego, who doesn’t like things rocking the boat.  And yet to thrive in business we need to know if our customers aren’t getting what they want, and if it’s not ridiculously easy to get what they want.

It’s Like Playing A Video Game

Finally, I’ll say this: what else has clear rules, a clear objective, is neither too easy nor too hard, and gives you immediate feedback if you’re winning or not?

That’s right, a video game.

And people play video games for hours and hours.  They forget to eat.  They forget to sleep.  Some people become quite addicted to them, which has unfortunate results but it happens for good reason – they are the perfect example of the things that need to be present in order to engineer the flow state.

Do This For Your Own Teams, And Win

So find a way to give your team a process that is neither too easy nor too hard, and that gives them immediate feedback if they are on the wrong track.  It’s like a pilot checking in on the flight plan.  Are they on course or off course?  Are they moving towards their destination?  Because if you’re a pilot you need to know.  In fact, if you’re a human being you need to know.  But most leaders first don’t clearly articulate the process and objectives for their team, or don’t improve the ease of use of that process, and then finally they don’t check in to see how their teammates are tracking towards that goal so they can assist and make changes to the process as necessary.

Objective.  Process.  Feedback.  Improve and repeat.  You’ll soon be on your way to your destination when previously you were only flying around in circles.

Chat soon – David McLachlan

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