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Design For Ease of Use with Lean CX – Leadership Card 8
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If You Don’t Know What’s Expected, What Are You To Do?
Imagine this: in a high performing company there are two teams. One team is given a clear objective and is clear on their path to get there. The other team is given no direction at all – in fact some of them are not even sure why they turn up each day.
Which one do you think will do a better job? And if you’re a business owner, which team do you think will be worth the wage you’re paying them?
When we put it like this, it seems obvious, doesn’t it? The team with the clear direction, objective and path will certainly outperform. Yet recent research shows that around 50% of employees in work today are not clear on what is expected of them at work.
And when they’re not clear, as we found above, they’re probably not going to be doing a great job for you or your customers. Here’s the thing about people who aren’t clear on what their objective is – they perform 35% worse and are 34% more likely to be disengaged in their work.
So set clear outcomes. Better yet, do it collaboratively with your team. You will be pleasantly surprised by the results and the improvement to your revenue and profit.
Chat soon – David McLachlan
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